The Call I Just Took – National Receptionist’s Day 2025

14th May 202514th May 2025

The Institute of General Practice Management (IGPM) have launched a new campaign focusing on “The Call I Just Took”.

Receptionists are not “just admin”- they are patient advocates navigating complex systems to get people the care they need.

But constant abuse is pushing them to breaking point. Burn out is rising, and we are losing skilled staff who can no longer absorb the emotional toll.

This campaign is a call for compassion – because protecting our Reception teams protects access to care.

You don’t know what happened on the call they just took. #NationalReceptionistsDay